The Seal Desk / The numbers
Desk 64 - the marks that vouch
Every figure, and the sample it comes from
The desk’s arithmetic collected in one place, each figure next to the invented sample it derives from. Six samples carry everything: a landing page, a rating, an audit, a wrong entity, a lapsed mark and a book of forty sites.
Mark stub
- Marks examined
- 3 of 11
- To move a star 0.1
- 59 reviews
- Return on an audit fee
- 1.8x
- Badge shown after withdrawal
- 580 days
the issuerThe company or body that put the mark there - a testing house, an association, a review platform or a media brand
the scopeWhat the examination covered: a process, a system, a game type, one entity or one market
the recourseWhat the issuer does when the operator fails - the question almost no mark answers
Direct answerEverything on this desk derives from six invented samples: eleven marks on one page of which three were examined, a 4.4 rating moved half a star by 335 one-star reviews, an audit covering one of thirty-seven processes and returning 1.8 times its fee, three marks naming the wrong entity, a badge shown for 580 days after it was withdrawn, and a book of 256 marks of which 84 can be checked.
The six samples, as figures
3 of 11marks on the sample page sit there because an issuer examined the site
4.4the mean of 1,940 reviews, and the same mean for two completely different shapes
6,400.00a year for an examination of one of the operator’s 37 documented processes
3 of 11marks naming a company that is not the one on the reader’s terms page
580days a withdrawn badge stayed in the footer, across 2.4 million page views
32.8%of 256 marks across 40 sites can be checked against something published
The arithmetic, one block at a time
S1 - the landing pagemarks on the page 11
examined marks 3 27.3%
bought marks 2 18.2%
logos that are not marks 5 45.5%
of those, payment logos 4
of those, helpline logo 1
award 1 9.1%
words of explanation carried by the marks 71
words in the terms they point at 9,400
share explained by the marks 71 / 9,400 = 0.76%
S2 - the ratingreviews 1,940
mean 4.4
sum of stars 1,940 x 4.4 = 8,536
+59 one-star reviews 8,595 / 1,999 = 4.30
+276 more 8,871 / 2,275 = 3.90
335 one-star reviews to lose half a star
335 / 2,275 = 14.7% of all reviewers
one shape consistent with 4.4
1,649 five-star + 291 one-star only
291 / 1,940 = 15.0% of reviewers
S3 - the examinationfee for a year 6,400.00 processes documented by the operator 37 processes examined 1 share of the estate 1 / 37 = 2.7% documents in the compliance file 12 of those published 0 page views carrying the mark 1,200,000 fee per thousand views 6,400 / 1,200 = 5.33 registrations at 4.0% 48,000 first deposits at 20.0% 9,600 a 3.0% relative lift on that step 288 margin per depositor, illustrative 40.00 value of the lift 288 x 40 = 11,520.00 return on the fee 11,520 / 6,400 = 1.8x
S4 - the wrong entitymarks matching the entity on the terms page 8 of 11
marks naming a different group entity 3 of 11
naming a company with 2 of 5 brands 2
naming an entity licensed for another market 1
the licence number displayed is held by
an entity with 2 of the group's 5 brands
S5 - the lapsed markthe right to display ended day 0
removed from the footer day 580
days displayed and untrue 580
580 / 365 = 1.59 years, 19 months
page views during that period 2,400,000
examined issuers publishing a withdrawal register 0 of 3
S6 - the desk's booksites 40
marks per site 6.4
marks in total 40 x 6.4 = 256
independently checkable 2.1 x 40 = 84 32.8%
bought 1.4 x 40 = 56 21.9%
not marks at all 2.2 x 40 = 88 34.4%
awards 0.7 x 40 = 28 10.9%
of the checkable, publishing a register
31 of 84 = 36.9%
time to check the examined marks on one page 6 min
Every figure above is illustrative. The six samples are invented, the arithmetic between them is shown so it can be re-derived, and no real operator, testing house, review platform, award or association is described by any of it.